Wordle on Ideas

Copyright Email

To use the track, " Hate This Part" by the Pussycat Dolls requires permission from the record label, Interscope. We have produced an email created an email asking for consent to use the song for Strictly educational purposes.

Dear Copyright Holder,

We are A Level students requesting your permission to use Pussycat Dolls track ‘Hate This Part’.

With your consent, the track would be used in our current A2 level Media Studies project, which consists of creating a music video, including an album cover and a magazine advert for our new and upcoming artist. The artist featured in my video will not be using the Pussycat Dolls name, as we will be creating a new marketing strategy for an up and coming artist.

If we receive your permission, this track would ONLY be used in an educational context and will be viewed by my media class, my teacher and the OCR exam board moderator. It would NOT be used for any financial purposes or gain, neither the institution or intend to make any profit out of using your artist’s track.

The artist and your record company will be fully acknowledged throughout the pre-production stage and the final video itself. A copyright worded notice, provided by you can be incorporated in the records of the project. If this is required, please send full details to us.

We look forward to hearing from you soon.

Kind Regards,

Miss Khushel Valji & Miss Yasmin Amey

Park High School, UK

Director: Michel Gondry

gondry

Star Makeover

Transformation of Shreyaa to 'Ramona Bitch' on Prezi

Green Screen Trial

Rihanna-The Evolution of a Star

The famous Robyn Fenty best known as Rihanna is a R&B artist from Barbados. The beginning of a wonderful career began when she moved to the United States at the age of 16 to pursue her talents as a singer. She auditioned for the label Def Jam Recordings headed by Jay-Z, where she later signed a contract with the label.

Rihanna released her very first debut album in 2005 called "Music of the Sun" which had the hit single "Pon de Replay". In this album her star image was illustrated as a pure complete good girl. Her music was categorized as reggae due to her Caribbean backgrounds. Rihanna's image within the music videos in "Music of the Sun" is seen as a very pure, innocent girl  whom recently was discovered. Her main iconography at this moment was her natural beauty and her background played a huge part in her image. She was seen as a role model to young girls as she was a teenager whose dreams had recently come to life and was seen as an inspiration to young teenagers.



A video from the album, "Music of the Sun".  Showing the star in her early years within the industry.

In 2007, Rihanna's image was completely transformed in her album, "Good girl gone bad". She wanted to change her direction within the industry by transforming into a rebellious, edgy and mischievous image with the help of music producers such as Will.I.Am and Timbaland. She dyed her hair pitch black and cut it short to change her image completely. Unlike her previous work, the album featured a more dance-pop sound instead of reggae style songs.

Rihanna stated that her change in image was because she felt that every album puts you into a different mood which requires much change. She felt comfortable changing along with her music. You can see the change particularly in her song Umbrella where her new image was first introduced to the world.




Although this was the song which saw change within the artists image, Disturbia and Te Amo was a complete surprise to Rihanna fans as they saw her in a new light. As she became very original and her videos became very intriguing and quite varied.

In 2009, Rihanna was a victim of serious assaults involving her present boyfriend at the time Chris Brown. Brown was charged for alleged assaults due to leaks in photography by the LA police department. This issue made her image as a victim within the media which made her look like a vulnerable and innocent woman who had been abused and people became very supportive towards her.

She then created a further transformation in the album, "Loud", where her hair was dyed red and she was seen as a normal, outgoing girl. She began to perform and sing more power ballads such as California King Bed and What's my Name.

She created her own Marilyn Monroe inspired look. Her current image is quite outgoing with the god girl inside of her. The present transformation is a mixture of all of her previous albums and shows Rihanna as herself, being her own person. We currently can relate to her current image. She is seen as an icon within the fashion industry as many girls are inspired by her hairstyles and clothing.

Throughout the years this artists iconography has transformed a great amount, although she has changed overtime, people still acknowledge her as the talented artist she is and her audience changes along with her. The reason that she has changed so much is to attract a varied audience with her variety of music and fusions.

Rihanna's overall image has a continuous change in order to draw more target audiences to her music and style. Her constant change attract men as well as women to her music. The album, "Good girl gone bad" may have attracted more males than females simply just by the album name.

Most of her albums and music portrays her as confident and sassy which creates a role model for the youth.

POSSIBLE TRACK LISTINGS

Above is the song Car Wash, by Christina Aguilera. This song is a very good and upbeat song to create a video to. However, as its well known for its use in the famous animation film, Shark Tale, it might have an effect when it comes to marketing the product due to how well recognized it is by the public. Christina Aguilera has a very dominant voice which also means that we need to get an artist which can perform well in order to pull of the voice.


"Girlfriend" by Avril Lavigne is an ideal song to use as its an extremely lively song which could involve using a vast amount of close ups and extreme close ups. However, as this song is well known it would be hard to make a different video to the song as this would be impossible to create a video that would not use the concepts used in the video which is already released. The rock genre is very loud and involves a large amount of performance based work. On the other hand, in terms of  production for this song may be difficult as it will involve a vast amount of props such as expensive instruments which would not be very practical to shift around to different locations.


This power ballad is a lovely song with a very simple video which in reality does not do the song much justice. The song is based on a relationship breaking apart. Although this music video is already out, this song can be quite easy and efficient to do in terms of practicality as there are several locations which could be used when creating this video. However, the main disadvantage is that the song is created by a famous girl group, "The Pussycat Dolls", but this could also be beneficial as the groups fans would automatically become a part of the target audience as their fans may be interested in a remake of the song to create a different narrative and performance based song which could be more of a hit to a large age range. The video may be relative to a significant number of females along with males. This song is the song that I have decided to use as it is very practical and efficient to create a local shoot which can be completed in a realistic amount of time.

Keri Hilson - Knock You Down ft Kanye West and Ne-Yo (Goodwin Analysis)

The song "Knock You Down", consists of Keri Hilson ft. Kanye West and Neyo. The genre is said to be R&B. It can be said that it is a hybrid video as it involves a narrative as well as a performance from the artists.

At the very start of the video inter-textual references automatically play a role within the video as it consisted of opening credits displaying the artists names which you would normally find within a film opening. Inter-textual references also play a part within the video when there is a slow motion of West falling to the ground as it has been inspired by the film Matrix. This is an establishing shot consists of the male character, West and the female character, Hilson falling to the ground at a slow pace eventually shattering to pieces. The shot is iconic as you can instantly create a relationship between the theatricals within matrix and this video.

We can instantly establish the relationship between the two characters within this mid shot as we witness the intimacy between both artists. We can interpret that they are a couple.
The narrative within the video begins to come alive at this point as we come to understand that Keri Hilson falls in love with another guy Neyo which eventually causes problems between the present partner and Neyo.

The video builds on Kanye West and Neyo's iconography as they where their signature accessories. Usually in most of Neyo's videos he is normally seen in a hat of some sort which is his signature. The video creates emphasis on his iconography by using close ups of his face. Also the lyrics also state his previous song "Miss Independent" which a huge success for him previously within the same year "Knock You Down" was released, emphasizing his iconography and the single even more.

The iconography of a legendary artist within the music industry is mentioned within the lyrics and Keri Hilson illustrates the signature move of the artist to match the artists name "Michael Jackson". We automatically know that is his move. This is a perfomance based shot with a simple background so that we can focus on the artist herself.

Wire-framing has been used within the video to display two images in one screen in order for the audience to see both sides of a story.  In this video the wire-framing clearly states that the video includes a form of narrative and performance. One clip is in colour which symbolises the present time and the other clip which is in black and white symbolises the memories and the past of the couple when they were younger.

Kanye West sings about subcultures within the high school suggesting a reference towards well known personalities and groups within the high school such as "class clown" and "cheerleader". This creates more inter-textual references to real life situations. The lighting within the video is extremely expressive as it changes depending within the different locations within the video in order to emphasize the mood of the video. The video creates a sexual image of the artist and shows a form of voyeurism for the female artist as she wears a guys football jacket suggesting that she belongs to him.

The visuals within the video match the lyrics as there is a form of illustration as the artist is singing he refers to NASA and the visual imagery shows a rocket setting off with to space.

Possible Track:- Nina Sky - Don't Stop

Possible Track:- Jennifer Lopez - Papi

Possible Track:- Kat De Luna- Calling you

Possible Track:- Keri Hilson- Turn my swag on

Cd Cover Collage

Takin' Back My Love- Ciara ft. Enrique Inglesias

The song "Takin' Back My Love" features Ciara and Enrique Iglesias as they create a  narrative based music video to create a clear and substantial relation between the lyrics and the visual imagery. The video is set within a very large house where at first portraits of the artist are seen, suggesting that they are in an intimate relationship with one another. At this point, we assume that the couple is very happy together.

However, this is contradicted when the next scene shows a low angle establishing shot both artists arguing aggressively with one another in the exterior of the house. The body language within the shot suggests that they are very angry with one another. The dark and dullness of the lighting plays a significant role within the video as it shows the negativity within a relationship and how it could end.

A close up of the male throwing his jewelry on the floor resorts into the chorus where the male begins to sing,  " I give it all up". At this point hell breaks loose within the entire house as the couple begin to destroy one each others belongings. At this point dramatic close-ups are used to emphasize things being demolished. The speed of the shots has been decreased to exaggerate the idea that both artists are shattering and damaging things to prove a point as the chorus is being sung, "takin' back my love".

This over the shoulder shot shows the couple arguing with one another showing the expressions on the face of Ciara as she shows a compassionate look towards Enrique. The camera focuses on her face as she sings her verse within the song.


All of a sudden the lights black out and flicker, at this point the couple stop arguing with one another and begin to share a strong chemistry within the room. The lights begin to switch on and off and a severe amount of lust takes over within the video. The couple begin to smile whilst having such intimate body language between one another. The relationship seems as if it consists of a mere love-hate relation.

 The video ends with two loud smashing sounds with intense blackouts creating the immediate end. The imagery flashes from a broken wine glass to a snapshot of a lamp shade against a wall. The video overall, has a very artist feel to it as it keeps within the pop and R&B genre. The video simply consists of many expressive movements and reactions which hold the video together creating a powerful and dramatic video.

The video consists of many crosscuts where the artists express their anger. Ciara stands in front of a plain background with a bright spotlight on her as she vigorously shakes her head towards the camera. The lighting plays a significant role within the video, throughout the entire video the lighting creates different tones where at points the light looks as if it has been reflected and several smears within are used. As the light hits different objects we see different tones being used. Throughout the video there are mixtures of artificial lighting as well as natural. If the video only consisted of natural lighting, the video would not give off the same effect as it does at present. The shadows are exaggerated using all forms of lighting.

• This particular music genre which is a mixture of pop and R&B has its own original music video style and iconography as it usually consists of a narrative that involves a couple and the video setting is very neutral towards the genre as it is set in a house which is the norm for the R&B genre.

• Strangely in this video, there is no evidence of voyeurism towards women as she is not sexually exposed or  treated in a bad way. However, it could be argued that she is being constantly pushed around by the male.

• You can clearly see inter-textual references within the video as this is a basic argument taking place between a couple, so you can clearly see that there is some sort of love story being inspired within.

• The video consists of many close-ups of both artists which meant that the record label wanted to emphasize the artists future iconography.