Behind the scene photos of our dance rehearsal:

Behind the scenes of our dance rehearsal for 'Hate This Part Right Here.'

Sheet schedule

Saturday 22nd October- Yasmin goes to Spotlight Performing Arts to choreograph and start to learn dance routine.

Monday 24th October- Yasmin, Khushel and the rest of the dancers visit Spotlight Performing Arts in the evening to start learning the dance sequence with choreographer.

Wednesday 26th October - Yasmin, Khushel and the rest of the dancers finish rehearsal for dance scene. Between 6-8pm, Khushel and Yasmin go to Embankment, London to go onto the London Eye to film our bird's eye view/aerial shot of London.

Thursday 27th October - Yasmin and Khushel do an all day shoot from 10am - 3pm/4pm filming the dance sequences.
- 4pm-5pm an hours break.
- 5pm-8pm We film the fountain scene where the couple confront each other and end their relationship.

Friday 28th October - 11am - 4pm We do the tracking scenes down Burnt Oak streets.

Saturday 29th October - 1pm - 4pm We film the car scenes showing the couple inside of it.

Weather Update

This is a rough overlook of what the weather is like on these dates.

This enables us to find out whether its a good week to shoot and it also gives us a rough idea of temperatures if we run out of time filming in one day, so we can go and shoot on a day that matches the temperatures that we've already shot in.

Hate This Part Right Here - Animatic Storyboard:

Shot list for our music video = "Hate This Part Right Here."

Shot List for Hate This Part

Representations within our music video

Our performance and narrative based music video will consist of one main female artist. We are attempting to steer away from the norm of female portrayal within music videos, as usually woman in the music videos are promoting "The Male Gaze". Particular genres such as Hip Hop & R&B are well known for representations of women within the video whether it be in the lyrics or visual imagery. These genres usually involve a women in minimum clothing prancing around a flash vehicle. Woman are presented in provocative clothing revealing their flesh in many places, there are often close-ups of their body parts. For example, Nicki Minaj's video "SuperBass" consists of the artist pouring pink fluid over her body which presents her in sensual way and creates a male audience.



However, in some videos women are overpowered by men, for example in Rihanna's video, "Man Down" it is clear that the artist is being abused by a male figure. This video shows her vulnerability and loneliness due to abuse experienced.

In the pre-production stages of producing our music video, we've decided that we will move away from these traditional norms of exploitation of women. We want to follow the footsteps of very dominant and inspirational girl group, "Destiny's Child" as their songs are based on promoting the independence of women. 

We wish for the target audiences to see the artist as an inspirational role model, that can be a highly respectable idol for young teenage girls. Our main aim is to enable audience’s to acknowledge the artists clear talent.

Location Scouting within London

On the 15th October 2011, Yasmin and I went searching for possible locations to shoot our video. After  hours of searching we were waiting for a bus in the Burnt Oak area and we suddenly looked down the street noticing the clear and beautiful pathway. We found it the most ideal place to shoot the artist walking down the pathway as it is a flat surface which is often very quiet. Practically, we agreed that it would be a good place to track and pan the artist walking down the street, although we may need a few test shots

 We then traveled to the wembley area where we found a suitable place where we could realistically shoot the dance sequences. We came across a quiet area near Wembley Park Station where we could shoot which provided many angles that we could shoot the dance sequence from. The wide pathways ensure plenty of space for the dancers to perform their choreography.

 We then came across a space underneath a bridge where we could picture the dancers performing, we thought this could be incorporated within the video. However, this space will need a significant amount of lighting during post-production as it is quite a dark area which needs to be lit.







We came across the Wembley Park Station and noticed that it was closed, this made us think that the stairs of the station could be a nice place to shoot glimpses of the dance sequence or maybe even the artist walking down the stairs using audiences within the video. However, if the station is open it would be difficult to shoot the sequence. Moreover, it would be a shame to not incorporate the stairs within the video.

Walking up the stadium and we saw the stadium and a slope near the stadium where we could shoot the dance sequence, as it is a smooth surface and a good place to film a choreographed sequence. However, there may be problems with consent as the stadium owners may not agree to us shooting around this area.

 In the beginning of the video we have decided that we will attempt a high angle of London city. We will attempt this by going on the London Eye and filming the scene there as it will add a perfect effect within the video.

The Wembley Stadium consists of a fountain of which we have decided that would be a perfect area to have the couple arguing at sunset as it will add a beautiful light to the shot and it would have a wonderful scenery behind the couple.

Audience Research

Here is our questionnaire to get a feel of what our target audience aged 13-29 like and what their preferences are. This method of research will enable us to have clear understanding on what particular areas we will have to acknowledge when producing our video in order for our end product to be a hit with our target audience.


The questionnaire will be given out to potential audiences within Park High Sixth form and around the Borough. We will then record the results in a pie chart to clarify the audience preferences.

Audience Questionnaire



Below is the questionnaire results which have been analysed to understand how peoples answers vary about music preferences and the results also helped us identify what we need to include in our own music video so that we can engage and attract our target audiences attention

Music video questionnaire results

View more presentations from yasminamey

Costume Ideas

Costume Ideas on Prezi

Chosen Record Label- Interscope, Polydor

We would use the company ‘Polydor Records’ to distribute our artist and artist’s single/album due to the fact that the label is owned by Universal Music Group and is headquartered in the United Kingdom which is the country in which our singer is born and breed in.

 ‘Polydor Records’ is not only located in the United Kingdom but is also located in the United States of America which is brilliant due to the fact that by having this record company distribute the artists music it will be distributed overseas and will be able to reach target audiences across the different continents.

 By distributing the artist’s music overseas this will end up creating an even bigger hype about the artist as they will most likely end up being a main vocal point in the music industry as the artist’s music and the artist herself will be promoted as a new and upcoming RnB singer. 

Potential Record Labels

Universal Music Group is the owner of Interscope Records. In 1990, Jimmy Lovine and Ted Field founded the label with the financial support of Atlantic Records. The label focuses on hip-hop and urban music, however by 2000 the label began to deal with artists of different genres. For example, Marilyn Manson. 

In 2005, Interscope Records launched a new label called, "Cherrytree Records" which was designed to cater for upcoming artists such as "Far East Movement". However, the label has faced criticisms from some of their artists for album overcharging.

A&M records is an American record label owned by Universal Music Group that functions within the Interscope A&M division. It was formed in 1962 by Herb Alpert and Jerry Moss.
 In the late 1960's, A&M began to incorporate British artists such as Cat Stevens. In the late 1980's, A&M became the world's largest independent record company.

A&M releases were also issued in Australia through Festival Records until 1989. 

Auditions And Sign up Sheet Poster

Moodboard of Genre type

Above is a mood board which represents the genre type which fits in with our selected track. The genre is based on many close ups of artist and the filming is mainly focused on a powerful artist image. The genre is based on chemistry between a male and the female it draws attention to the intimacy between one another. As you can see, the costumes vary from slick and sexy to smart and sophisticated. This moodboard will give me inspiration when I begin to produce my music video.

Digipak Research:

Digipak's are simply a book style card or a form of board which usually holds a CD attached inside. This particular format is used when artists release a new album as it draws audiences to find out more about the artists iconography as well as educating them about the new songs created. 

Although I like this format of the digipak, I have decided to create a DVD digipak as I prefer that type of format as the CD format looks like it is too squashed down and is quite difficult to read text.

Hate This Part Right Here Prezi and Lyric Annotation:

"Hate This Part Right Here" Pitch on Prezi

Feedback:

• Think closely about what costumes the singer and dancers are going to be wearing throughout the video.
• How are the dance scenes going to be filmed? Think about maybe using a contrast between close ups/mid shots/long shots.
• Another thing my class suggested to me is that both myself and Khushel thought about tracking the singer walking down the street and we were told to think about two things: one being that tracking someone walking down the street may be difficult considering the fact that streets are uneven and could make the footage bumpy so maybe try to work around this by attaching a camera to a stick or broom to see whether this would make any difference. The second being that filming on the street will  include passers walking by and will be exceedingly busy so maybe think about a location a bit more secluded.

Lyrics:

We're driving slow through the snow on 5th Avenue  Possible driving scene at night 
And right now radio's all that we can hear
Now we ain't talk since we left, it's so over due Leaves car and starts walking down road
It's cold outside but between us it's worse in here

The world slows down          
But my heart beats fast right now  Walking down street tracking shot 
I know this is the part
Where the end starts
-Protagonist looking through old pics of herself and partner
 Beat of the song speeds up change in colour between black and white and colour

I can't take it any longer
Thought that we were stronger
All we do is linger
Slipping through our fingers        Chorus= Dance scenes
I don't wanna try now
All that's left's goodbye to
Find a way that I can tell you

I hate this part right here
I hate this part right here
I just can't take your tears
I hate this part right here

Everyday, 7 takes of the same old scene           Scene of couple in the house tidying up in evening        not talking.Partner goes and sits down ignoring her.
Seems we're bound by the laws of the same routine
Gotta talk to you now 'fore we go to sleep
But will we sleep once I tell you what's hurting me
Wireframe showing a routine at different times of the day

The world slows down
But my heart beats fast right now  
Shot of a clock slowing down time starting to stop moving.
I know this is the part
Where the end starts

I can't take it any longer
Thought that we were stronger
All we do is linger
Slipping through our fingers
I don't wanna try now                              Dance Scene
All that's left's goodbye to
Find a way that I can tell you
I hate this part right here
I hate this part right here
I just can't take your tears
I hate this part right here

I know you'll ask me to hold on
Partner trying to speak with female. Holding on to her as she pushes him away, camera circulates around the couple.
And carry on like nothing's wrong
But there is no more time for lies
'Cause I see sunset in your eyes
Couple moving away, scene slows down. showing separation, end of relationship

I can't take it any longer
Thought that we were stronger
All we do is linger
Slipping through our fingers Dance scene, Bigger dances as final dance sceneof song.
I don't wanna try now
All that's left's goodbye to
Find a way that I can tell you Female walking away looking upset

That I gotta do it,
I gotta do it,
I gotta do it
I hate this part   Walking down street
I gotta do it,
I gotta do it,
I gotta do it

I hate this part right here
I hate this part right here
I just can't take these tears  Bonfire Burning images of couple. Last shot, showing singer walking away starting her new life
I hate this part right here