Above is the front cover that I decided was appropriate to use within the digipak as it includes many effects to create a very fun and interesting look to it. The colours almost bring the image out without looking washed out. However, there are far too many dark patches within the face of the artist.
To change this I decided to duplicate the original image in order to enhance the artists face and to create a presence within the video. I used the clone tool in order to match the facial skin tone to the dark patches within the cover.
I also changed the font in order to keep it within the theme of calligraphy, this led to the positioning and resizing of the text in order to bring the star out more. I researched if the artists name was bigger than the album name and that was the case in all of the covers that I saw.
- I like the colour of the digipack, the glow. I like the effect on the hat, whereby there are a mixture of different colours contrasted together. I also like the lyrics that are placed on top of the singer and are showcased across the singers hat. (Feedback given by male aged 17)
- The shot itself is quite good as you can see the artist. The mise-en-scene is spot on, the hat represents the image of a singer/songwriter. I'd scale back the effects, it seems to tampered with, if you strip it back because it is the first album because the fans need to know the artist before they start distorting the image. (Feedback given by male aged 17)
- Perhaps change the clarity of it, not very clear. Don't like the text, not very clear either. I like the picture effect thats been used. (Feedback given by male aged 17.)
- The writing looks unclear, looks a bit blurry. I like the vibrance effect looks good and I like the way the artist is looking down and the hat is slightly covering the artists face. (Feedback given by male aged 17.)
After reviewing all of the feedback given from our peers, we decided to change the background and the colour of our text as the white background was far too contrasting with the rest of our panels. This panel now fits the theme of our digipak as a galactic and more fun theme to cater for our audience.
The concept of the cover is very creatively thought out and it is nice how you have listed as all the tracks on each key of the piano. It is a clear distinction that this is a power ballad and in the R&B genre.
The use of the piano is well accomplished, however there is a empty space which could have been changed as overall its too black.
The instrument creates a main focus of the back and it suggests a possible iconography of the artist . All conventions which are on the back cover have made a very clean and professional cover. However the barcode and websites seem quite cramped.
After looking over the feedback, I decided to add colour to areas to create a less empty feeling within the video as well as keeping with a theme throughout the digipak.
In order to create a successful back cover, I had to look very closely at the conventions within a digipak back cover. I founded that most back covers consist of a record label logo that is usually placed on the right hand side of the back cover. I created this record label logo to be put onto the back of the digipak in order to create a professional outcome. I played with the inner and outer glows on photoshop in order to create a nice effect within the logo.
Nicole Scherzinger's video has had a part in inspiring our own production within our video. We have taken great notice of the car scenes within it, in order to create a perfect edit.
1. Narrative The narrative is set in the back of what seems to be a taxi or vehicle where the artist is simply wearing a males shirt and nothing else. She looks as if she is tired of the way that she has been treated. She then takes off the shirt and changes back into her own clothes, suggesting that she was in rage with her partner and did not want any recognition of him.
Its a rainy day suggesting the breakup in the relationship. The lyrics and visuals clearly correlate with one another as they talk about the pain given in this relationship. There is a close-up of the artist looking back from the vehicle in disgust as if she was thinking he would never get me back.
The narrative then transitions to her walking in what seems to be an empty house with many ladders, suggesting that shes moving out of her comfort zone as shes tired of the treatment given to her. She then walks to the bathroom and sings in front of the mirror implying that she is reassuring herself that she had made the correct choice.
Then suddenly the Narrative discovers a transformation as the artist comes alive as sunlight appears showing that she is very powerful and seeming very inevitable.
Throughout the video, there are crosscuts of the artist almost caged under a from of fabric suggesting that she was hiding to protect herself, suggesting that hiding underneath would help her escape from reality.
This video shows evidence of Carol Vernalliss' four key concepts of the construction of music videos. The narrative clearly has a visual response towards the music as the visuals emphasize the mood throughout, for example the close-ups of the artist in the car shows clearly that she was not intending on returning to her partner. Vernallis believes that there is not necessarily a balance between narrative and performance, this is clearly evident as throughout the video, there is more of a narrative compared to performance. This shown when she is in the vehicle and within a house which reflects her past and experiences. This narrative is fragmented as only shows one side of a story.
2. Editing
The video overall has distinct conventions of music video editing as there are many disruptions of the 'rules' of continuity. However, this does not stop the clean edits in terms of matching the musical phrases and beats within the song. The video has very sharp editing as there are cuts within in the lyrics which are designed to correlate with the lyrics. As soon as the beats within the song change pitch, the editing changes along with it suggesting the clear change in atmosphere.
3. Camera Movement & Framing
The master shot within this video is of the artist in the back of the car, this shot is used very frequently within along with close-ups which exaggerate the artists iconography. The camera moves in time with the music and changes the movement in time with the beat of the song. The framing throughout is constantly of center which becomes distinctive within the video.
4. Diegesis The video consists of many repetitions in terms of diegesis and there are gaps within the diegesis within time and space, music and performance. The close-ups are more significant than other shots shown within the video.
After thinking really hard about the cover, I had come to a conclusion that the entire format and layout was more of a form of poster. I decided that whatever that could be done to the image would still not change the overall look of it. Therefore, I decided to re-start the entire front cover.
I decided that I could maybe alter the aesthetics by changing the background of the cover to enhance the artist more and to draw the audience into the cover. I did this by changing the colour of the top and adjusting the levels of the colour. I decided to change the font which could match the theme of the image.
This was our rough version of the album front cover. However, I decided that it was too similar to a standardized photo shoot. It was far too plain to consider having as a digipak front cover.
Above is the rough edit of my music video, Hate This Part. I presented this edit to my peers to see what they thought about it and what could be improved when creating my final video. Below is the feedback which was given by: (KEY:- GREEN= POSITIVE FEEDBACK ORANGE=IMPROVEMENTS TO BE MADE )
Teacher and Fellow Media Students
Great use of the grey tints within aspects of the narrative within the video.
Good use of washed out colours.
Good use of cross-cutting.
Locations were good in that it was all believeable and familiar. Casting was really good too, you and your boyfriend look good and look like a believable match.
Good narrative within the video.
The arrangement, timeline and narrative come together well. It is certainly well organised and put together such that is makes sense. The dancing was also very good.
The video is really good and well made. It is well plotted and the shots were all fantastic.
Lovely shots of London in the beginning,possibly add more to the sequence and slow down the editing.
Within the dance sequences add more shots by cutting quicker and re-framing the sequence on final cut.
Some aspects of the video are not synchronized effectively, clear this up.
When the male figure is sitting outside the door add three jump cuts which eventually focus on his face.
Add the relevant effects to the sequence.
On Final Cut, use the pen tool to create a delayed shadow effect.
Maybe change the colours on the dance sequence.
Try and get rid of the sunlight within the video as it looks quite odd with the rest of the narrative.
Try and film more shoots of close-ups of the eyes.
Enhance the colour of the blackout shown.
There are some crew shadows which were visable at times in the dance sequences, possibly re-frame the shot to get rid of the shadows.
The scene where the female is walking in the park is quite shakey. Perhaps this could be taken out of the sequence.
