Record Label Logo

In order to create a successful back cover, I had to look very closely at the conventions within a digipak back cover. I founded that most back covers consist of a record label logo that is usually placed on the right hand side of the back cover. I created this record label logo to be put onto the back of the digipak in order to create a professional outcome. I played with the inner and outer glows on photoshop in order to create a nice effect within the logo.

Chosen Record Label- Interscope, Polydor

We would use the company ‘Polydor Records’ to distribute our artist and artist’s single/album due to the fact that the label is owned by Universal Music Group and is headquartered in the United Kingdom which is the country in which our singer is born and breed in.

 ‘Polydor Records’ is not only located in the United Kingdom but is also located in the United States of America which is brilliant due to the fact that by having this record company distribute the artists music it will be distributed overseas and will be able to reach target audiences across the different continents.

 By distributing the artist’s music overseas this will end up creating an even bigger hype about the artist as they will most likely end up being a main vocal point in the music industry as the artist’s music and the artist herself will be promoted as a new and upcoming RnB singer. 

Potential Record Labels

Universal Music Group is the owner of Interscope Records. In 1990, Jimmy Lovine and Ted Field founded the label with the financial support of Atlantic Records. The label focuses on hip-hop and urban music, however by 2000 the label began to deal with artists of different genres. For example, Marilyn Manson. 

In 2005, Interscope Records launched a new label called, "Cherrytree Records" which was designed to cater for upcoming artists such as "Far East Movement". However, the label has faced criticisms from some of their artists for album overcharging.

A&M records is an American record label owned by Universal Music Group that functions within the Interscope A&M division. It was formed in 1962 by Herb Alpert and Jerry Moss.
 In the late 1960's, A&M began to incorporate British artists such as Cat Stevens. In the late 1980's, A&M became the world's largest independent record company.

A&M releases were also issued in Australia through Festival Records until 1989.