Evaluation 1: In what ways does your media product use, develop or challenge forms of real media products?

a) In what ways does your media product use, develop or challenge forms of real media products?

1) A shot that shows a link between lyrics and/or music and visuals.

In this shot, there is a clear link between the visual  imagery and the lyrics. During this shot, the lyrics read, "driving slow", we see the artist in the car singing whilst looking out of the window suggesting that she is acknowledging her surroundings.




2) A shot that typifies the way a record company would want their artist to be represented.

This shot exaggerates the emotions of the artist. With this shot, the record company could present the artist as an innocent, loving girl who most females can relate to as she expresses emotions which all of this gender can feel empathetic toward, creating an iconography for the artist.




3) A shot that illustrates how your video use music genre.

This shot shows the pop video as the artist has background dancers during the chorus creating an upbeat and energetic section of the song. The casual clothing suggest a very typical feel of the genre as the costumes within the pop genre is simple yet sophisticated.










4) A shot that shows an intertextual reference.

This shot was taken from the fashion shows where a woman struts down the catwalk with pride feeling as tall as she can be. The shot shows empowerment of the artist. The cross fade of the view of London was inspired by the traditional American sitcoms such as CSI which of whom have an establishing shot of the state in order to set the scene in the opening.

 5) A shot that demonstrates your use of camera.

A low-angled shot of the dance scene at night showing different angles of the scene, creating an interesting shot in terms of the positions of the dancers and the lighting. The shot highlights the dancing in a very unique way due to the low angle that it was shot in.

 6) A shot that demonstrates your use of lighting.

The lighting used in this shot was very soft yet powerful as it highlights the artists face and the audiences are instantly drawn to her face. In this shot, as it was quite dark, I used a significant amount of lighting to create a focus on the artist and the levels which the shot was taken also has an impact on the lighting of the shot.

 7) A shot that demonstrates your use of mis-en-scene.

Within the shot, the artist is ready to go out with her partner. Therefore she is dressed in a nice black dress and a cardigan showing her ready to go out. The artist looks tired of what her relationship suggesting she may not want to go out with her partner.

8) Shots which I feel demonstrate something which shows I have watched other music videos.

This shot is taken from the video by Lady Antebellum, "Need You Now". The shot shows the female rushing to her window looking very fed up of her relationship. This shot is incorporated in our video when the artist is getting ready in her room. when she is fed up of her relationship.






9) Shots which I feel demonstrate something which shows I have watched other music videos. 

This shot was inspired by the video by Nicole Scherzinger, " Don't Hold your Breath", the video was shot within the back of a vehicle. This was an inspiration when creating our video as we decided to create care scenes to demonstrate the relationship falling apart.





b) Here are the nine key frames that are taken from other music videos.

1) This is a shot of the music video for "Just the Way You Are" by Bruno Mars, this shot was chosen as the shot shows the artist playing with a tape reel to create hair, this links with the lyrics, "Her hair falls perfectly". This shows a clear correlation between the lyrics and visuals.

2) This is a shot from Rihanna's music video, "Only Girl", this shot identifies her new star image as she had changed her hair colour recently for her new debut album. The shot changes her to attract more of a target audience. This is a perfect example of how the record label could represent the artist.

3) Beyonce's video, "Single ladies" illustrates the R&B and Pop genre as the dancers are very upbeat and synchronized. The genre is also identified by the leotards worn by the three females within the video suggesting acts of voyeurism.

4) Rihanna's video, "Only Girl" shows intertextual references as it is inspired by the idea of a young girl running through a clear field full of poppies which is shown in movies and books quite often. It creates a very calm and peaceful atmosphere.

5)This shot is from Pixie Lott's video, "All About Tonight". The use of camera in this shot is very intriguing as it is a close up of the artist walking straight. However, her legs never manage to move out of the original framing suggesting a  very genius way of filming the footage.

6) In Beyonce's video, "Halo", the lighting is truly amazing. The white filters within the shots are so soft and beautiful, they deeply compliment the lyrics of the song.

7) Demonstrates a clear mise-en-scene as it shows a girl in a very casual costume having a great time suggesting that she is very laid back.

8) This shot Lady Antebellum's video, "Need you now",  links in with our video as it shows the boyfriend waiting outside the room of his partner, this shot inspired us in the making of our narrative as we decide to have the partner waiting outside the bedroom door of his girlfriend.

9) This shot from Nicole Scherzinger's video, "Don't Hold Your Breath", is linked to our video as it shows the artist in the back of a vehicle portraying her emotions about her partner, we used her video as an inspiration when creating the storyboard.






Goodwin Analysis on my Video
Genre Characteristics: The video contains many different aspects which help the audience acknowledge the genre. However the dance performance within the video is the most powerful in depicting the genre as it consists of the conventions of a pop video, due to the idea the fact that the location is empty and the dancers perform in the style of a pop routine.


Relationship between lyrics and visuals: The video consists of a strong relationship with the lyrics and visuals. For example, the lyrics state "Thought that we were stronger" and the dancers flex their muscles creating a clear correlation between the two features.




Relationship between music and visuals: The beginning of the video is a soft and calm tune of a piano being played. However, as the music goes along the tempo becomes extremely up beat as slowly more and more instruments begin to play and you begin to here drums and varieties of sounds. This creates a nice link between the cross faded imagery seen in the beginning.

Are there any close-ups of the artists star-image motifs: We found it very important to ensure that our artist would be well established, therefore we included many close-ups of the artist in order to promote her. We have included a series of close-ups of her in order for the audience to sympathize with her emotions and facial expressions.

Reference to notion of looking: The video often focuses on the artists specific body parts such as the lips, hips and legs suggesting a form of exploitation of her sexuality. However, when we decided on the artists image, we had decided not to flaunt off her body in a sexual manner bu t instead, simply just emphasize the dancing skills and her singing.






Is the video performance,narrative or concept based: The video consists of a mixture of both narrative and performance.


Vernallis Analysis on my Video
Editing: 

• There are consistent cuts in the editing that match the beat of the song. (1:20)-(1:25)
• The video may break/disrupt any rules of continuity. (2:48)-(2.54)
• Editing may become foregrounded and edits may become obvious. (0:09)-(0:43)

Camera Movement & Framing:

• Common extreme shots.(0:02, 0:04, 1:37, 2:50)
• The camera may move on lyrics or  in time with the music.(0:44)-(1:15)
• Frequently used establishing shots and close ups. (0:26, 2:10, 2:38)

Diegesis:

• Actions are not necessarily completed.(2:49-2:55)
• There may be gaps in the audience understanding for the diegesis.(1:20)-(1:54)
• May be repititions of imagery and themes.(0:26, 1:16, 2:10)

Vernallis Analysis- Nicole Scherzinger: Don't Hold Your Breath

Nicole Scherzinger's video has had a part in inspiring our own production within our video. We have taken great notice of the car scenes within it, in order to create a perfect edit.

1. Narrative
The narrative is set in the back of what seems to be a taxi or vehicle where the artist is simply wearing a males shirt and nothing else. She looks as if she is tired of the way that she has been treated. She then takes off the shirt and changes back into her own clothes, suggesting that she was in rage with her partner and did not want any recognition of him.

Its a rainy day suggesting the breakup in the relationship. The lyrics and visuals clearly correlate with one another as they talk about the pain given in this relationship. There is a close-up of the artist looking back from the vehicle in disgust as if she was thinking he would never get me back.

The narrative then transitions to her walking in what seems to be an empty house with many ladders, suggesting that shes moving out of her comfort zone as shes tired of the treatment given to her. She then walks to the bathroom and sings in front of the mirror implying that she is reassuring herself that she had made the correct choice.

Then suddenly the Narrative discovers a  transformation as the artist comes alive as sunlight appears  showing that she is very powerful and seeming very inevitable.

Throughout the video, there are crosscuts of the artist almost caged under a from of fabric suggesting that she was hiding to protect herself, suggesting that hiding underneath would help her escape from reality.

This video shows evidence of Carol Vernalliss' four key concepts of the construction of music videos. The narrative clearly has a visual response towards the music as the visuals emphasize the mood throughout, for example the close-ups of the artist in the car shows clearly that she was not intending on returning to her partner. Vernallis believes that there is not necessarily a balance between narrative and performance, this is clearly evident as throughout the video, there is more of a narrative compared to performance. This shown when she is in the vehicle and within a house which reflects her past and experiences. This narrative is fragmented as only shows one side of a story.

2. Editing

The video overall has distinct conventions of music video editing as there are many disruptions of the 'rules' of continuity. However, this does not stop the clean edits in terms of matching the musical phrases and beats within the song. The video has very sharp editing as there are cuts within in the lyrics which are designed to correlate with the lyrics. As soon as the beats within the song change pitch, the editing changes along with it suggesting the clear change in atmosphere.

3. Camera Movement & Framing
The master shot within this video is of the artist in the back of the car, this shot is used very frequently within along with close-ups which exaggerate the artists iconography. The camera moves in time with the music and changes the movement in time with the beat of the song. The framing throughout is constantly of center which becomes distinctive within the video.

4. Diegesis
The video consists of many repetitions in terms of diegesis and there are gaps within the diegesis within time and space, music and performance. The close-ups are more significant than other shots shown within the video.