Wordle on Ideas

Copyright Email

To use the track, " Hate This Part" by the Pussycat Dolls requires permission from the record label, Interscope. We have produced an email created an email asking for consent to use the song for Strictly educational purposes.

Dear Copyright Holder,

We are A Level students requesting your permission to use Pussycat Dolls track ‘Hate This Part’.

With your consent, the track would be used in our current A2 level Media Studies project, which consists of creating a music video, including an album cover and a magazine advert for our new and upcoming artist. The artist featured in my video will not be using the Pussycat Dolls name, as we will be creating a new marketing strategy for an up and coming artist.

If we receive your permission, this track would ONLY be used in an educational context and will be viewed by my media class, my teacher and the OCR exam board moderator. It would NOT be used for any financial purposes or gain, neither the institution or intend to make any profit out of using your artist’s track.

The artist and your record company will be fully acknowledged throughout the pre-production stage and the final video itself. A copyright worded notice, provided by you can be incorporated in the records of the project. If this is required, please send full details to us.

We look forward to hearing from you soon.

Kind Regards,

Miss Khushel Valji & Miss Yasmin Amey

Park High School, UK

Director: Michel Gondry

gondry

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Rihanna-The Evolution of a Star

The famous Robyn Fenty best known as Rihanna is a R&B artist from Barbados. The beginning of a wonderful career began when she moved to the United States at the age of 16 to pursue her talents as a singer. She auditioned for the label Def Jam Recordings headed by Jay-Z, where she later signed a contract with the label.

Rihanna released her very first debut album in 2005 called "Music of the Sun" which had the hit single "Pon de Replay". In this album her star image was illustrated as a pure complete good girl. Her music was categorized as reggae due to her Caribbean backgrounds. Rihanna's image within the music videos in "Music of the Sun" is seen as a very pure, innocent girl  whom recently was discovered. Her main iconography at this moment was her natural beauty and her background played a huge part in her image. She was seen as a role model to young girls as she was a teenager whose dreams had recently come to life and was seen as an inspiration to young teenagers.



A video from the album, "Music of the Sun".  Showing the star in her early years within the industry.

In 2007, Rihanna's image was completely transformed in her album, "Good girl gone bad". She wanted to change her direction within the industry by transforming into a rebellious, edgy and mischievous image with the help of music producers such as Will.I.Am and Timbaland. She dyed her hair pitch black and cut it short to change her image completely. Unlike her previous work, the album featured a more dance-pop sound instead of reggae style songs.

Rihanna stated that her change in image was because she felt that every album puts you into a different mood which requires much change. She felt comfortable changing along with her music. You can see the change particularly in her song Umbrella where her new image was first introduced to the world.




Although this was the song which saw change within the artists image, Disturbia and Te Amo was a complete surprise to Rihanna fans as they saw her in a new light. As she became very original and her videos became very intriguing and quite varied.

In 2009, Rihanna was a victim of serious assaults involving her present boyfriend at the time Chris Brown. Brown was charged for alleged assaults due to leaks in photography by the LA police department. This issue made her image as a victim within the media which made her look like a vulnerable and innocent woman who had been abused and people became very supportive towards her.

She then created a further transformation in the album, "Loud", where her hair was dyed red and she was seen as a normal, outgoing girl. She began to perform and sing more power ballads such as California King Bed and What's my Name.

She created her own Marilyn Monroe inspired look. Her current image is quite outgoing with the god girl inside of her. The present transformation is a mixture of all of her previous albums and shows Rihanna as herself, being her own person. We currently can relate to her current image. She is seen as an icon within the fashion industry as many girls are inspired by her hairstyles and clothing.

Throughout the years this artists iconography has transformed a great amount, although she has changed overtime, people still acknowledge her as the talented artist she is and her audience changes along with her. The reason that she has changed so much is to attract a varied audience with her variety of music and fusions.

Rihanna's overall image has a continuous change in order to draw more target audiences to her music and style. Her constant change attract men as well as women to her music. The album, "Good girl gone bad" may have attracted more males than females simply just by the album name.

Most of her albums and music portrays her as confident and sassy which creates a role model for the youth.

POSSIBLE TRACK LISTINGS

Above is the song Car Wash, by Christina Aguilera. This song is a very good and upbeat song to create a video to. However, as its well known for its use in the famous animation film, Shark Tale, it might have an effect when it comes to marketing the product due to how well recognized it is by the public. Christina Aguilera has a very dominant voice which also means that we need to get an artist which can perform well in order to pull of the voice.


"Girlfriend" by Avril Lavigne is an ideal song to use as its an extremely lively song which could involve using a vast amount of close ups and extreme close ups. However, as this song is well known it would be hard to make a different video to the song as this would be impossible to create a video that would not use the concepts used in the video which is already released. The rock genre is very loud and involves a large amount of performance based work. On the other hand, in terms of  production for this song may be difficult as it will involve a vast amount of props such as expensive instruments which would not be very practical to shift around to different locations.


This power ballad is a lovely song with a very simple video which in reality does not do the song much justice. The song is based on a relationship breaking apart. Although this music video is already out, this song can be quite easy and efficient to do in terms of practicality as there are several locations which could be used when creating this video. However, the main disadvantage is that the song is created by a famous girl group, "The Pussycat Dolls", but this could also be beneficial as the groups fans would automatically become a part of the target audience as their fans may be interested in a remake of the song to create a different narrative and performance based song which could be more of a hit to a large age range. The video may be relative to a significant number of females along with males. This song is the song that I have decided to use as it is very practical and efficient to create a local shoot which can be completed in a realistic amount of time.